Tiny Margins in Internet Business

Part of the warehouse at InStockTrades

An internet-based business can be low overhead, but also low margin. Christina Merkler at Discount Comic Book Service and In Stock Trades has been living on that thin margin for almost 20 years, and she'll tell you what she's learned HERE.

Jim McLauchlin

Maxxing out your in-store appearance

George Pérez at Bedrock City Comics via GetSynd.com

If you're a store having an author appearance, you might as well get the MOST bang for your buck. Here's your tips and tricks for running a great—and profitable!—event at icv2.

Jim McLauchlin